What is a Princess Cut diamond and why is it special?

The Princess Cut features a straight sided rectangular outline with a brilliant style facet arrangement. It is a hybrid of shape and cutting style that produces more sparkle than traditional square or rectangular diamonds. Princess cuts are more popular today than any other "fancy shape" diamond. They are distinctive, beautiful, and affordable.

Cut quality is a key consideration for princess cuts. Surprisingly, most are cut without concern for light performance, so there are surprisingly few true ideal princess cuts in the market.  For more information about the Princess cut and the rigorous standards that Whiteflash adheres to,  please see our Princess Cut Diamond page.