About Whiteflash

Whiteflash has been a Better Business Bureau Winner of Distinction every year since 2004, including the 2021 Pinnacle Award which recognizes the single most outstanding jeweler selected from among the best jewelers in Houston, the nation’s fourth largest market. A laser focus on quality and the customer experience has also earned Whiteflash thousands of glowing testimonials on all of the most important third party review sites, including Google and Yelp.

Whiteflash is the only retail jeweler certified for ISO 9000 Total Quality Management. Our quality control and continual improvement system incorporates the industry's best practices and serves as the basis for consistent and dependable delivery of top quality products and services. We are proud to be one of very few jewelry companies in the world to be ISO 9000 certified.

To ensure complete satisfaction with every Whiteflash order, all purchases are backed by our “no questions asked” return policy entitling customers to a full refund of the purchase price for any reason at all. Whiteflash customers are also eligible for the Whiteflash Loyalty Program which pays $100 cash for qualifying referrals, as well as for repeat purchases.

All Whiteflash diamond and jewelry consultants as well as most of our administrative and operations staff have credentials from the Gemological Institute of America and the American Gem Society. Our staff includes several Diamond Graduates, Graduate Gemologists, Accredited Jewelry Professionals, and AGS Certified Gemologists.

All Whiteflash branded natural certified diamonds – A CUT ABOVE®, Expert Selection, and Premium Select – come with a 100% Lifetime Trade-up Benefit. You may trade in your diamond at any time for any other single branded natural diamond we offer of at least 50% greater price. As part of our comprehensive Whiteflash Guarantee we also provide a One Year Service Plan on every piece of jewelry we sell entitling the customer to repair, sizing, repolishing and cleaning at no charge for an entire year.

Whiteflash is dedicated to socially responsible business practices and to giving back to the community. We are committed to the eradication of conflict diamonds through our support of the Kimberly Process and the United Nations Global Compact. We also provide direct support to community development in diamond mining regions through our support of the Gravity Light Initiative and we have a dedicated Dreams of Africa website and product line, the profits of which are donated to Jewelers for Children (JFC).

As a service to our customers, we have partnered with Jewelers Mutual Insurance Company to enable our customers to get instant quotes and purchase insurance with only the Whiteflash order number. The data on the jewelry and value are automatically accessible to Jewelers Mutual through a special interface, saving the customer the cost and hassle of purchasing a separate appraisal.